Catalogo colectivo UNIRED

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El príncipe burócrata Maquiavelo en el universo de la mercadotecnia

by Laufer, Romain | Paradeise, Catherine.

Material type: Text Text; Format: print Language: Spanish Publication details: México Trillas 1988Availability: Items available for loan: Biblioteca Central Luis Carlos Galán Sarmiento (Bucaramanga) UNAB (1)Call number: 658.8 L373.

Dirección por servicio la otra calidad

by Ginebra, Joan | Arana de la Garza, Rafael.

Series: Serie empresarialMaterial type: Text Text; Format: print Language: Spanish Publication details: México McGraw Hill 1990Availability: Items available for loan: Biblioteca Central Luis Carlos Galán Sarmiento (Bucaramanga) UNAB (1)Call number: 658.812 G492.

50 reglas para mantener contentos a sus clientes

by Poppe, Fred C.

Material type: Text Text; Format: print Language: Spanish Publication details: México McGraw Hill 1989Availability: Items available for loan: Biblioteca Central Luis Carlos Galán Sarmiento (Bucaramanga) UNAB (1)Call number: 658.812 P831.

Biblioteca de administración de la pequeña y mediana empresa

Material type: Text Text; Format: print Language: Spanish Publication details: México McGraw Hill 1986Availability: Items available for loan: Biblioteca Central Luis Carlos Galán Sarmiento (Bucaramanga) UNAB (6)Call number: 658.022 B582, ...

Planeación desarrollo e ingeniería del producto

by Martínez Arteche, Ezequiel.

Material type: Text Text; Format: print Language: Spanish Publication details: México Trillas 1985Availability: Items available for loan: Biblioteca Central Luis Carlos Galán Sarmiento (Bucaramanga) UNAB (1)Call number: 658.575 M385.

Investigación de mercados toma de decisiones del sector público y privado

by Aaker, David A | Day, George S.

Material type: Text Text; Format: print Language: Spanish Publication details: México Interamericana 1983Availability: Items available for loan: Biblioteca Central Luis Carlos Galán Sarmiento (Bucaramanga) UNAB (1)Call number: 658.83 A111.

Administración en mercadotecnia

by Davis, Kenneth R.

Material type: Text Text; Format: print Language: Spanish Publication details: México Limusa 1988Availability: Items available for loan: Biblioteca Central Luis Carlos Galán Sarmiento (Bucaramanga) UNAB (1)Call number: 658.83 D262.

Mercadotecnia

by Fischer de la Vega, Laura.

Material type: Text Text; Format: print Language: Spanish Publication details: México Interamericana 1986Availability: Items available for loan: Biblioteca Central Luis Carlos Galán Sarmiento (Bucaramanga) UNAB (1)Call number: 658.83 F529.

Mercadotecnia una perspectiva estratégica

by Hulbert, James M.

Material type: Text Text; Format: print Language: Spanish Publication details: México Bogotá McGraw Hill 1989Availability: Items available for loan: Biblioteca Central Luis Carlos Galán Sarmiento (Bucaramanga) UNAB (4)Call number: 658.83 H912, ...

Mercadotecnia social teoría y aplicación para planificación familiar, nutrición, medicina preventiva, educación, drogadicción, fomento de ahorros y otros aspectos sociales

by Namakforoosh, Mohammad Naghi.

Edition: 2 ed.Material type: Text Text; Format: print Language: Spanish Publication details: México Limusa 1985Availability: Items available for loan: Biblioteca Central Luis Carlos Galán Sarmiento (Bucaramanga) UNAB (4)Call number: 658.83 N174m, ...

Maximarketing el nuevo rumbo de las estrategias de publicidad, promoción y mercadotecnia

by Rapp, Stan | Collins, Thomas L.

Series: Serie mercadotecnia McGraw HillMaterial type: Text Text; Format: print Language: Spanish Publication details: México Bogotá McGraw Hill 1988-1989Availability: Items available for loan: Biblioteca Central Luis Carlos Galán Sarmiento (Bucaramanga) UNAB (4)Call number: 658.83 R221, ...

La guerra de la mercadotecnia

by Ries, Al | Trout, Jack.

Material type: Text Text; Format: print Language: Spanish Publication details: México Bogotá McGraw Hill 1986-1988Availability: Items available for loan: Biblioteca Central Luis Carlos Galán Sarmiento (Bucaramanga) UNAB (4)Call number: 658.83 R559, ...

Investigación en mercadotecnia sistemas de información y toma de decisiones

by Schoner, Bertram | Uhl, Kenneth P.

Edition: 2 ed.Material type: Text Text; Format: print Language: Spanish Publication details: México Limusa 1979Availability: Items available for loan: Biblioteca Central Luis Carlos Galán Sarmiento (Bucaramanga) UNAB (2)Call number: 658.83 S371, ...

Manual de mercadotecnia

by Pride, William M | Ferrell, O.C.

Edition: 2 ed.Material type: Text Text; Format: print Language: Spanish Publication details: México Interamericana 1986Availability: Items available for loan: Biblioteca Central Luis Carlos Galán Sarmiento (Bucaramanga) UNAB (3)Call number: 658.830202 P947, ...

Variables psicológicas en la mercadotecnia

by Berényi, Laszlo | Monroy, Rosa E.

Material type: Text Text; Format: print Language: Spanish Publication details: México Trillas 1986Availability: Items available for loan: Biblioteca Central Luis Carlos Galán Sarmiento (Bucaramanga) UNAB (5)Call number: 658.834 B489, ...

El comportamiento del consumidor

by Schnake Ayechu, Hugo.

Material type: Text Text; Format: print Language: Spanish Publication details: México Trillas 1988Availability: Items available for loan: Biblioteca Central Luis Carlos Galán Sarmiento (Bucaramanga) UNAB (1)Call number: 658.834 S357.

Mercadeo de productos agropecuarios

by Meléndez Guzmán, Rafael ...[et al.].

Material type: Text Text; Format: print Language: Spanish Publication details: México Limusa 1984Availability: Items available for loan: Biblioteca Central Luis Carlos Galán Sarmiento (Bucaramanga) UNAB (1)Call number: 658.838 M553.

Glosario de mercadeo

by Fischer Rossi, Konrad.

Material type: Text Text; Format: print Language: Multiple languages Publication details: México Limusa Wiley 1968Availability: Items available for loan: Biblioteca Central Luis Carlos Galán Sarmiento (Bucaramanga) UNAB (1)Call number: R658.8303 F529.

Comunicación y mercadotecnia política Rafael Reyes Arce, Lourdes Münch

by Reyes Arce, Rafael | Münch, Lourdes.

Series: Reflexión y análisisMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publication details: México Limusa 2003Availability: Not available: Biblioteca Central Luis Carlos Galán Sarmiento (Bucaramanga) UNAB: Damaged (1).

Curso de mercadotecnia McGraw Hill 36 horas

by Seglin, Jeffrey.

Material type: Text Text; Format: print Language: Spanish Publication details: México ; Bogotá McGraw Hill 1992Availability: Items available for loan: Biblioteca Central Luis Carlos Galán Sarmiento (Bucaramanga) UNAB (1)Call number: 658.83/S554.

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